Watch us as we compare our Joe Florida multi-color LED flexible strips with our competitors. We use a Lux meter to measure brightness of the strips. Lux is a measurement of Lumens per square meter. In this video, we use this meter to determine the brightness of all of the strips with all of the LEDs on the strips on. This effectively makes a cold white color. The density of the Joe Florida LED strips helps generate more lumens and therefore has the highest Lux reading.